HG Personal Identity
Creative Brief and Design Solution:
Create a personal identity for oneself which includes a logo, animated logo, business cards, envelope, and cover letter. Using a three dimensional mindset along with positive and negative space I created a logo expressing each initial in my name. The negative space created the H and the S representing my first and middle initial while the blue G defines my last name. The typeface is Neue Haas Grotesk Display Pro and blue color because of its ties with Monmouth University and my favorite sports team.
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/fb05c236-68b4-465d-9de6-f5d4c3171a1c_rw_1920.png?h=f01b8c3c7f5986fb6569ae8ed0c5a003)
Logo Progression
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/022d2ddd-544e-465d-8d7f-3bf3e2e25c18_rw_1920.png?h=0fa461603c96a30638da26ea87832edb)
Logo Patterns
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/7166ddc4-9e46-4d6d-902d-41c84c2134ba_rw_1200.png?h=0590963ae959777597aceb666161bda7)
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/85bccf1a-9ded-46c0-887c-ff6ee29e1a9f_rw_1200.png?h=3310783d7722a9154b72f6c09a368ad5)
Stationery Set
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/afad2bf5-cbfd-4357-9306-7f1013c85998_rw_1920.png?h=318a34f7b2421ceb713eb6f81328ba53)
Animated Logo
![](https://cdn.myportfolio.com/f902004f-e8ca-43e6-a38d-64b171cf1280/c90bf910-c757-4bdb-9712-d161d9fdef21_rw_1200.gif?h=e747e0af9f9d89c171bb7de524856eb6)