HG Personal Identity
Creative Brief and Design Solution:
Create a personal identity for oneself which includes a logo, animated logo, business cards, envelope, and cover letter. Using a three dimensional mindset along with positive and negative space I created a logo expressing each initial in my name. The negative space created the H and the S representing my first and middle initial while the blue G defines my last name. The typeface is Neue Haas Grotesk Display Pro and blue color because of its ties with Monmouth University and my favorite sports team.